The second renaissance

why most creators are broke

the 3 stages of monetization

The Godfather of Content Marketing

Joe Pulizzi's story

everything is now free

how to leverage digital infrastructure

don't learn how to code

how to build using AI

stop complaining about your income

get paid for your value

you've been lied to about discipline

creating your own goals

specialisation is dying

why generalists thrive in the creator economy

your idea will fail

the audience-first approach

Solve your problems and sell the solution

monetizing your interests

You have 6 figures in your head

The smart people way to make money

The boring career path