The second renaissance

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We’re in the middle of a second renaissance.

But only a select few people can see what’s going on.

Even fewer people are actually taking advantage of it.

Can you see it?

• The creator economy is growing at an exponential rate.

• People don’t trust traditional jobs or schooling to secure their future.

• People are turning to creators to educate them on the skills necessary to thrive in a fast-changing digital environment.

• AI, automation, and software have made business more accessible to people who want to do what they enjoy for a living.

• People are working less, earning more, and leveraging technology to remove themselves from the old society.

• People are craving human connection online from people with personalities, not glorified search engines who talk about one specialized interest.

These are all connected to the fact that technology has changed the way we work, the opportunities we have for work, and what justifies valuable work.

If you want to do what you enjoy for a living, you’re living in the right time period.

The internet has decentralized wealth generation to individuals who value self-education, personal responsibility, and amounting to something in your life by doing good work.

A few problems have led to this.

1) Specialists compete with other specialists.

A specialist is someone who attempts to achieve a goal with a single interest or skill.

Like a bodybuilder with fitness.

Or only playing one role/class/character in a video game.

Or performing a mechanical string of tasks at a job.

Being a specialist made sense in the Industrial Age but not in the Information Age.

When a bodybuilder gets injured, they either get bored and stop making progress or start from scratch.

When you get countered in a video game, or someone is already playing your role, you are at a massive disadvantage.

When your work consists of the same thing over and over again, not only are you a prime candidate for replacement, but life loses its zest because there is no challenge or novel goal that brings meaning to life… your time shrivels up because all you can focus on is working all day, being tired all night, paying the bills, hoping your family doesn’t leave you, and the rest.

On the other hand, generalists are diverse and interesting.

Most people think that in order to become successful, they have to be really good at one thing.

Social media has distorted how we perceive value.

You don’t need chiseled six-pack abs and a spray tan to impress others and generate attention.

Most people find it impressive to have a tiny bit of muscle mass, be able to do a few pull-ups and have a life outside of fitness.

Pair that with a writing hobby and some psychology knowledge and you open up a world of opportunities from random people on the internet (that you wouldn’t have been able to get in front of in the past).

In the second renaissance, you don’t need to be exceptional at one thing, you need to be average at many.

2) The internet favours the generalist.

When I first started in business I was bombarded with the advice to “niche down.”

The riches are in the niches, so they say.

And don’t just niche down a bit, niche so far down that you only have a small pool of people you can help with the skill you’ve learned.

It makes sense, but in my eyes, it’s outdated advice.

Social media is at the forefront of attention.

Things like paid ads and cold emails – you know, the things absolutely nobody likes doing – require you to get specific on your messaging so you can find, target, and get your work in front of specific people.

As marketing shifts more and more to organic content on social media, this just isn’t the case.

With content, your work is exposed to diverse audiences because that’s just how social media works.

• The algorithm

• Reposts and shares

• Comments from random people

They all launch you into unpredictable audiences.

And, people aren’t on social media to learn or buy (at least when they log on to social media until they come across something beneficial to their lives). They’re there to be entertained. So, you need to adapt your strategy accordingly.

If your message is too niche, people will scroll right past it.

Instead, you have to attract a diverse audience with a range of interests and then persuade them of the importance of the skill you aim to monetize.

If all you talk about is what you sell, people will catch on that fast.

I will teach you how to do this soon.

3) Labor work is more replaceable than ever.

Society has set you up to fail.

We are in the middle of a spiritual war of beliefs.

Older generations haven’t allowed their identity to be challenged with the changing landscape. Their mind still lives in a time when it was smart to go to school, get a job, and work until you die with the possibility of a good retirement.

It’s not their fault… that’s just human nature. It takes time for belief systems to evolve on a collective scale.

The problem is that people will claw and fight so that you don’t change. As much as they say they do it out of love for you, the reality is that their identity is threatened when you do better than them.

The path of the Second Renaissance Man requires mental strength and fortitude.

You must have conviction in your beliefs that you have more potential than getting a job that a robot can replace within 5-10 years.

I don’t need to tell you that most schooling and job options are outdated when you can go to any news or reporting site and see for yourself.

Why Generalists Thrive In The Creator Economy

Only slaves are expected to perform one task for their entire life.

That’s what our current education and employment system reflects.

Wage slavery is a very real thing.

On the other hand, a “free man” is defined as someone who acts on their interests and does many things throughout their life.

If you don’t create a goal, you will be assigned one, and society is great at handing out goals to those who can’t think for themselves.

A generalist is someone who learns all relevant knowledge and skills out of interest of achieving a goal in their life