everything is now free

how to leverage digital infrastructure

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Those that monetize their mind unlock a luxury unfathomable to those who monetize their time

Dan Koe

The Zero-Cost Revolution: Building Your Digital Empire

This letter will be in a harsher tone to get you to actually ACT on what you learn. This isn't your typical feel-good newsletter. It's a wake-up call. A manifesto for the digital age. If you're not ready to act, stop reading now.

Still here? Good. Let's dive in.

The New Reality: Everything is Now Free

You heard me right. Everything you need to build a thriving online business is now essentially free. No, I'm not exaggerating. I'm not speaking in abstractions. This is the cold, hard truth of our digital era.

Think I'm being hyperbolic? Let's break it down:

1. Want to build an app? Use ChatGPT, Claude AI, or GitHub Copilot to code it. Host it on AWS for free for a year. Monetize it with LemonSqueezy. Total cost? $0.

2. Starting a newsletter? Beehiiv's got you covered. Free until you hit 2,500 subscribers. By then, you'll be making money. Use that to cover future costs. Out-of-pocket expenses? $0.

3. Trading algorithms? I spent the last few weeks coding them with AI assistance. Result? I basically built my own money printer. Initial investment? You guessed it. $0.

The internet and AI have obliterated the cost of entry. The excuses you've been clinging to? They're as dead as dial-up.

The Digital Gold Rush: Are You In or Out?

Here's the kicker: most people haven't caught on yet. They're still living in the past, thinking the physical world is where it's at. News flash: it's not.

Our great-grandchildren will live in the metaverse. But forget the future for a second. Look around you right now. How many hours a day do you spend staring at screens? Exactly.

The entire economy is going digital. It's not a trend. It's not a fad. It's the new reality. And if you're not building online, you're wasting your time. Harsh? Maybe. True? Absolutely.

Your Unique Edge in a Sea of Sameness

Now, I know what you're thinking. "But the internet is saturated! There's too much competition!"

Wrong.

You, as a person, are unique. Sure, you might share an interest with millions. But combine your top 200 interests? You're practically one of a kind.

This uniqueness is your superpower. It's how you stand out in the digital noise. It's how you build an audience, establish authority, and ultimately, make bank doing what you love.

The Math of Success: Your New Wealth Formula

Let's talk numbers. Here's your new wealth formula:

Your Earnings = Level of Problem Solved * Number of People You Help

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Simple, right? But don't let its simplicity fool you. This formula is the key to unlocking wealth in the digital age.

Solve big problems for lots of people, and you'll be rolling in it. Solve small problems for a few? You'll be struggling to make ends meet.

The beauty of the digital world? The potential scale is enormous. You can reach millions with the click of a button. The leverage is insane.

The Myth of Competition

Let's address the elephant in the room: competition.

How many people will you actually have to compete with to succeed online?

The answer? Almost zero.

Why? Because most people are still asleep at the wheel. They're not aware of the opportunities on the Internet. They're not consuming content like this newsletter. They will be left behind.

But not you. You're reading this. You're awake. You're ready to act.

The Unbeatable Benefits of Building Online

Still not convinced? Let me spell it out for you:

1. Zero barriers to entry

2. Endless market diversity

3. Geographical freedom

4. Time independence

5. No bosses breathing down your neck

Where else can you find this combination? Nowhere.

The AI Advantage: Your New Secret Weapon

Now, let me tell you about my recent experience. It's a perfect example of what's possible in this new landscape.

I spent a couple of weeks coding trading algorithms. But here's the twist: I did it with the help of AI. The result? Algorithms that beat the market.

Think about that for a second. With the right knowledge, curiosity, and AI assistance, I built a money-making machine. An ATM that spits out cash based on my ideas.

And the possibilities don't stop there. I can now:

1. Use these algorithms to pass trading combines

2. Raise money for trading accounts

3. Approach investors directly

4. License out my algorithms to firms

5. Create digital products for others to trade with my models

6. Trade using my own money

All from a couple of weeks of work, aided by AI.

This isn't about trading. It's about the power of combining your unique knowledge with AI to create value out of thin air.

The Market Gap Strategy: Your Ticket to Success

Here's another secret: when you dive deep into your interests, you start seeing gaps in the market. Opportunities that others miss.

These gaps are your goldmine. They're where you can create products or services that solve real problems for real people.

Remember the wealth formula? This is how you maximize it. Find a gap, fill it with a solution, and watch the money roll in.

The Reality Check: Who's Really Competing?

Let's get real for a moment. Who are you actually competing against?

1. The people who haven't realized the economy is going digital? Nope.

2. Those paralyzed by fear and indecision? Not a chance.

3. The ones still trying to build offline businesses as beginners? Please.

Your real competition is small. Microscopic, even. Because most people won't do what it takes to succeed in this new world.

They won't put in the hours to build a unique personal brand. They won't leverage AI to supercharge their productivity. They won't have the courage to put themselves out there.

But you will. Because you understand what's at stake.

The Uniqueness Advantage: Your Personal Monopoly

Here's a mind-bending thought: you can create a personal monopoly online.

How? By being unapologetically you.

Your combination of interests, experiences, and insights is unique. When you share that authentically online, you create a category of one. A market where you're the only player.

This is the ultimate competitive advantage. It's how you build a loyal audience. It's how you become the go-to expert in your niche.

And once you've done that? The world is your oyster.

The Action Plan: No More Excuses

So, what's stopping you? Let's address those excuses one by one:

1. "There's too much competition." We've already debunked this. Next.

2. "I need to be an expert first." Wrong. You need to start first. Expertise comes from doing, not waiting.

3. "I don't have the money to start." Did you miss the part about everything being free? Keep up.

4. "I don't have the time." You have the same 24 hours as everyone else. Prioritize or perish.

5. "I'm not tech-savvy enough." AI can help you code. What's your excuse now?

6. "I'm afraid of failure." Failure is the tuition you pay for success. Get over it.

The Roadmap to Digital Domination

Alright, I've thrown a lot at you. Let's break it down into actionable steps:

1. Identify your unique combination of interests. Dig deep. Be honest.

2. Research the market gaps in those areas. What problems aren't being solved?

3. Leverage AI to help you create solutions. Code, content, whatever it takes.

4. Build your personal brand. Share your journey. Be authentic.

5. Create products or services that fill the gaps you've identified.

6. Use free tools to launch and monetize. Remember, zero cost.

7. Reinvest your earnings to scale. Rinse and repeat.

This isn't rocket science. It's a simple, repeatable process. But it requires action. Consistent, relentless action.

The Mindset Shift: From Consumer to Creator

Here's the final piece of the puzzle: you need to shift from being a consumer to a creator.

Stop scrolling. Start building.

Stop watching. Start doing.

Stop dreaming. Start achieving.

The tools are there. The knowledge is accessible. The opportunity is massive.

But none of it matters if you don't make the shift. If you don't commit to becoming a creator in this digital age.

The Ultimate Question: What's Your Move?

So, here we are. At the crossroads.

You've seen the opportunity. You understand the potential. You know what's possible.

The question is: what are you going to do about it?

Are you going to close this newsletter and go back to your comfortable routine? Or are you going to take action?

Are you going to be one of the few who seize this moment? Who leverage the power of AI, free tools, and their unique perspective to build something remarkable?

The choice is yours. But remember this:

The cost of inaction is far greater than the cost of failure.

You have everything you need to start. Right now. Today.

So what's it going to be?

Will you build your digital empire? Or will you watch from the side-lines as others seize the opportunity?

The clock is ticking. The world is waiting.

It's your move.