You Can’t Avoid Learning “Unethical” Skills

The most successful people are those who study unethical tactics and use them in an ethical way.

• Sales

• Marketing

• Persuasion

• Hypnosis

• Influence

• Game

Their work, business, and pursuit of lofty goals are the modalities for integrating their shadow.

They’re all the same thing when you zoom out to see the principles.

All of these “unethical” skills are just understanding human nature, psychology, and patterns of the Universe like storytelling (even architecture and music):

Everyone has a dark side.

Like the ugly underside of a floor rug or the bass note of a song.

The Universe is a balance of creation and destruction, unity and division, birth and death. Buildings are destroyed so new ones can be built. Your past self dies so your ideal self and birth.

You are not pure good.

It is impossible to be pure good when “good” is relative and would not exist without evil.

People that try to suppress it, rather than integrate it, have that dark side manifest in unconscious ways. Often, the people who say they aren’t manipulative are the most manipulative, they just aren’t aware of it.

Getting a sales job or starting a marketing business is a great way to integrate your shadow. You are given a choice to use skills for good or evil. You get to see the outcome and how it impacts you and your customers.

Spiritual masters are not “all good,” they’ve just learned to integrate the bad and not let their song of a life be written as a depressing one. There will be lows in your story, but when you zoom out, how will it turn out?

A good way to think about your skill stack is like a mutual fund.

If one stock goes down, the mutual fund can still be up.

If one skill is “unethical,” that may be the unlock to your business being profitable, ethical, and impactful.

To Be Human Is To Transcend, Expand, and Create

The world is going mental.

As a species, we are transcending the physical thanks to technology, science, and computational power.

We are unifying as a species – the unity of consciousness – through technology. Would that have been possible without money?

While most see social media as a net negative to humanity, I couldn’t disagree more.

Social media is where we are documenting the collective mind.

We share thoughts, opinions, ideas, creations, and our identity. We are uploading our minds to the internet. Not just creators. Content is the collective mind.

Social media dissolves the boundary of how we are communicating.

It’s like people are waiting in line to go inside their screens. They stare at it all day. Like there is a primordial pull to become one with every other mind.

Your entire identity is already on the screen anyway, but there’s still a barrier that is the screen.

Imagine a world where you can send a signal that is a thought to another person. Imagine a world where you are reading my newsletters are fed into your mind without reading them. Imagine a world where you are watching my videos and I’m right there with you.

If you haven’t seen the Lex Fridman podcast with Mark Zuckerberg (The First Interview In The Metaverse), that future isn’t too far off. They have a podcast in virtual reality where their avatars are hyper-realistic. It’s mind-blowing.

While I’m sure this is true now, what about in the future? What if virtual events were as real as physical, but the flow of information was instant and the experience was nothing like we can conceptualize right now?

Another question:

You have the entire world’s knowledge at your fingertips. How does that make you feel?

You have the capacity to learn, expand your sense of self, and start a business that provides value to the world.

When polled for what kids wanted to be when they grew up, the highest-voted option was a “YouTuber.”

While most see this as delusional and impossible, I see it as natural and really the only option in the future. Maybe not specifically as a “YouTuber,” but as a creator like the Universe. You are a being that creates with your mind.

Most people label wanting influence and attention as “vanity” but few people realize reasoning can’t be reduced to a singular “why.” There is always something deeper and unconscious pushing us to act and make decisions.

There are multiple “whys” behind our cares, wants, and desires.

Your reasoning behind your actions becomes more holistic as you expand and transcend to new levels of mind.

Your level of mind determines your values.

You didn’t choose to sit around and think about money, social media, and skill acquisition.

You make an automatic decision based on the structure of your psyche.

For many, they were assigned ideology, beliefs, systems, and business models that sounded “good” and began defending their beliefs as the best and only.

When you zoom out, push into the unknown, and make progress by solving problems that increase your level of mind – you can see money for what it truly is: a piece of paper that can benefit yourself and others massively.

A Brief Summary Of Why You Aren’t Successful

You aren’t successful because you say you want to help others, but you won’t learn the skills that allow you to help others.

You aren’t successful because you focus too much on art, and then blame the market when they don’t see the value in what you have to offer (because you couldn’t articulate it with marketing and sales).

You aren’t successful because you “focus on your craft” rather than getting your craft in front of potential customers. Your websites, designs, writing, and other projects do not count until other people see them. You are delaying the time to feedback. Without feedback, you can’t make it valuable. Your first iteration will not be valuable.

You aren’t successful because you have an incomplete perspective on what business is. It is how you participate in the advancement of humanity by creating a product that raises the collective consciousness.

You aren’t successful because you took these points as personal attacks, closed your mind to your potential, and allowed your conditioning to rule you.

You aren’t successful because you don’t create something valuable that the market wants to pay for. People don’t want what your ego wants, they want what Mother Nature wants, and who are you to act like you know what that should be?

You aren’t successful because you find comfort in the beliefs that you believe are high and mighty. You lock yourself into a paradigm that prevents you from growing as an individual. You begin coping rather than creating.

To become successful, there is one golden rule:

Provide value to others.

This means two things:

1. You must cultivate your value. You must expand your mind, identify problems, acquire skills to solve them, and make tangible progress in reality. (You can’t just sit around and learn theory all day, you must practice.

2. You must distribute your value. You need a vessel – AKA a business – to distribute a product or service that the market wants to buy. If they don’t want it, it isn’t as valuable as you think.

In other words, you need self-development and other-development.

Personal growth and business growth.

Business is how you provide value to others at scale.

How do you cultivate and distribute value in the modern world?

Social media. Virtual reality.

Social media is your public school, public resume, and public portfolio.

It holds the holy trifecta of the good life: Learning, building, and selling.

You cultivate your value by learning new knowledge.

You solidify your value by building new projects.

You distribute your value by selling those projects.

All 3 result in a more valuable skillset and mindset.

Now, this letter was about mindset. It was to help you bust through limiting beliefs and provide you with a worldview conducive to a better future for yourself.

Talk soon