Best career path for beginners

When I first started out in business I felt like freelancing was the only option.

I didn’t feel authoritative enough to build a personal brand.

I didn’t have the money to order quality products for an eCommerce brand.

I didn’t even know what consulting was.

Agency and freelance work are marketed towards beginners, and for good reason:

• You can learn skills for free (or cheap with courses compared to a college degree).

• You don’t need to invest time in building an audience to land clients (although I highly recommend building one).

• You only need 3-4 clients a month to make a great income.

It was a no-brainer.

And I still think it’s a great option.

36% of the workforce are freelancers.

And with decentralization and the future of work shifting, I believe that number will skyrocket upward of 90% in the next decade. (I like making delusional predictions).

Everyone will be a freelancer.

That is, until they evolve as a creator, productize their knowledge, and scale as a one-person business. If they want to escape the feast or famine client cycle.

And still, the options are endless.

Endless niches to go into.

Endless skills to learn.

Endless outreach strategies to test.

It’s no wonder online business is so overwhelming.

It’s all so new.

It hasn’t been around for long… maybe a few decades? If that? That’s pretty insane.

And you won’t find any college course teaching the strategies that creators are.

So, for those that think freelancing is your only option, I want to present something new.

But first, I need to shed some of your limiting beliefs.

Education Businesses Are The Most Meaningful Business Models (Especially For Beginners)

People love to talk bad about education businesses.

They think it’s just a bunch of people scamming and manipulating because information isn’t tangible.

In reality, it’s the most meaningful and results-oriented business model there is.

Especially with a broken school system.

If it weren’t for the online education industry and “scammers” selling $50 courses (I bought way too many), I would not have a 6 figure business talking about what I love. Simple as that.

You will only find new, specific, and relevant information inside online courses.

Who cares if you waste $50 here and there but find the one sentence that makes it all click for you.

Most are just impatient.

They’re cool with college taking 4 years to get a sub-6-figure salary and have their life taken from them, but don’t believe in a decentralized individual teaching from experience and results. It’s going to take close to the same amount of time, but you’ll see exponential results once it clicks.

Fix your expectations.

To understand the importance of information and education (especially in business) we must understand evolution.

Animals seek to replicate the information in their genes.

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While humans do the same, we also have the unique trait that we seek to replicate the information in our consciousness.

We don’t only try to survive our physical form, but our mental form.

Our “mental form” is our sense of self.

We project and communicate the ideas, beliefs, and values that we identify with.

We are literally trying to reproduce who we are in every interaction.

And when people don’t agree with the beliefs we hold so tight, that is when arguments take over.

Parents instill pieces of their “self” into their children.

And the parents did the same depending on the religious ideaology, career paths, and beliefs as their parents.

In every interaction, you are spiritually impregnating the minds of others with the content of your consciousness.

Now, before I start sounding crazy, why does this matter?

Education is the pillar of progress and evolution.

Education changes human behavior.

Education creates useful people that contribute to society, earn more, and create jobs.

The education industry will only continue to grow and those that don’t accept it may be left behind.

By the way, I teach all of this in my Skool community.

Education & The Creator Economy

A “creator” banks on three pillars:

• Inspiration

• Education

• Entertainment

Some go all in on one.

Similar to how Mr. Beast is solely an entertainment creator.

Some theme pages like “Millionaire Motivation” accounts are based on inspiration.

Many tutorial accounts are only based on education.

In my eyes, a holistic approach is best.

Like how Joe Rogan incorporates all of the above (because he leverages who he is).

Or how I use personal experience for inspiration, philosophical musings for entertainment, and hard advice for education.

The usage of all 3 creates a sustainable business where you are the niche.

The future belongs to those that hold the most mental real estate.

In other words, it belongs to those that capture attention and replicate the valuable aspects of their self.

You need to focus on having your ideas stick in the minds of your readers.

Like how when I’m in an emotional rut, I remember the big ideas from The Power Of Now by Eckhart Tolle.

I attribute my progress to him and pass along his work.

Who knows how much money he has made because of my subtle yet consistent contributions.

Stop thinking of content as a means to income.

Will your ideas be mentioned in a top 10 podcast episode?

Will your ideas be in the intro of a best selling book?

Will your ideas be mentioned in viral videos and tight knit newsletters?

Write for impact and the income will come.

In order to do this, you must develop yourself.

Personal development is about solving your own problems.

Business is about solving other people’s problems.

So, develop yourself, document the solution via an education business, and develop others.

By treating your life as your life’s work you go on to change the course of humanity for the better.

Without realizing it, you impact individuals in a manner that induces positive behaviour change.

From the individual to collective, you change the world for the better. Even if you don’t want to think of it that way.