$4000 to $48M

In today’s issue, we're diving into the story of Aaron Spivak and Leor, the founders of Hush Blankets. From humble beginnings with just $4,000 in the bank to building a $48 million business in four years, their journey is a testament to resilience, creativity, and the power of storytelling.

The Beginning

Aaron and Leor's entrepreneurial journey started with a simple idea: weighted blankets. Recognizing an opportunity in the market, they embarked on a mission to create the perfect weighted blanket. But success didn't come easy. After initial success, they hit a roadblock when they realized their product wasn't suitable for summer months, leading to a financial crisis.

The Breakthrough

Instead of giving up, Aaron and Leor did something remarkable: they listened to their customers. Through phone calls and conversations, they discovered a common problem: their blankets were too hot. This revelation led to the creation of a cooling weighted blanket, setting the stage for their big breakthrough.

The Kickstarter

With their new product in hand, Aaron and Leor turned to Kickstarter for funding. To their astonishment, they raised over one million dollars in just 30 days, propelling their business to new heights.

The 2020s

Throughout the 2020s, Aaron and Leor continued to innovate and grow their business. By listening to their customers and creating products based on their feedback, they built a loyal community of supporters. This community became the backbone of their success, propelling them to achieve unprecedented sales figures.

The Acquisition

In a surprising turn of events, the largest sleep company in Canada approached Aaron and Leor with an acquisition offer. After years of hard work and dedication, they sold Hush Blankets for a staggering sum, cementing their place in entrepreneurial history.

Lessons Learned

Through their journey, Aaron and Leor learned the importance of storytelling and community-building. By sharing their struggles and triumphs with their customers, they created a bond that transcended mere transactions. This connection ultimately became the driving force behind their success.

Final Thoughts

If this summary interested you, I recommend you check out this video from Starter Story which goes in-depth!

Until next time